By Jessica Yadegaran for The Mercury News

“Traditional tasting room visits are actually declining,” says Kerry Thedorf, co-founder of Region, a self-serve wine bar in Sebastopol that offers 50-plus wines on tap representing 14 of the county’s 19 appellations. “We wanted to create a vibe kind of like breweries, where you hang out, try a bunch of wines and educate yourself as you go. This is what the wine industry needs.”

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